The agreement is for the use of music of SACEM’s repertoire and UMP’s Anglo-American repertoire in videos distributed by YouTube throughout 127 countries in Europe, the Middle East, Africa and Asia.
The deal aims to facilitate greater transparency, coordination and data-sharing between the organisations while also ensuring equitable compensation for rights-holders.
The agreement is entered into via SACEM and UMP’s Direct European Administration and Licensing (DEAL) initiative, which works to create a unique and comprehensive platform of joint technical and operational resources for multi-territorial music licensing across all forms of media, which includes this deal with YouTube.
The music of UMP’s songwriters and composers affiliated with other European collecting societies will remain subject to licensing arrangements made by those societies.
Zach Horowitz, Chairman & CEO of Universal Music Publishing Group added: “Universal Music Publishing is pleased to have concluded this agreement with Youtube through DEAL for the proper remuneration of the composers we are privileged to represent. The digital market can only flourish if creators receive fair remuneration delivered through efficient and innovative licensing solutions. We are proud to be at the forefront of that effort with our partners at SACEM.”