Friday, November 20, 2015
Nicki Minaj delivered a powerful performance at a concert to promote race relations — all without singing a single note.
Thursday, November 19, 2015
Monday, November 16, 2015
Thursday, November 12, 2015
Tuesday, November 10, 2015
It is not uncommon for an ex of a famous person to take advantage of the fame that the relationship has brought so it shouldn’t come as a big surprise that Rick Ross’s former girlfriend Lira Galore is possibly trying to collect on that new-found fame. Sources have told us that the instagram model has met with industry manager Jacob York in Atlanta to see if there is a chance that he can help take her career to the next level. York has successfully guided the career of Chris Brown’s ex-girlfriend Karrueche Tran which ultimately led to her winning an Emmy Award for her web series. While Tran by many accounts is a natural star, Jacob York may have his hands full if he attempts to take Lira’s got plenty of modeling under her belt, but what she really wants to do is act. Karrueche has made the transition, acting in “The Bay” and “Vanity.”
Wednesday, August 12, 2015
Over 25 years of creating music for advertising. Developed worldwide music campaigns. Worked with celebrity talent. Held executive positions at agency and music production companies. Extensive studio skills with in depth knowledge of music arranging, production and licensing. Constantly working to create music at the highest level. Specialties: Song Production Scoring Music Editing Creative liaison between agency and composer
Tuesday, July 28, 2015
Did you wonder where Lil Mama got the idea for her Sausage song? Well it all began right here with Miami's newest artist Big Mac.
Big Mac - "Sausage" Official Vevo Video Premiere
Big Mac featuring Bay Bay and Trony "Sausage"
FOR DJ DROPS, INTERVIEWS, FEATURES AND OTHER REQUESTS
Tuesday, July 14, 2015
Katrina Walker is an outstanding example of how to beat the odds when they are stacked against you. As an entrepreneur, philanthropist, and motivator, she took being a witness to cultural, domestic, and financial tumult and converted what she learned into a motivational tool to fight victimhood. Walker went from being a struggling teen bride, to a divorced mother of four, to a trailblazer who has over the past 25 years built thriving enterprises; including a 24-hour day care center, multiple real estate holdings, a record label, and state-of-the-art recording studio-all while becoming a self-made millionaire.
Her renowned Tennessee based RainbowKidz Learning Center is currently expanding into a national brand, while Walker is being busily pursued as a motivating life coach, with personal stories that demonstrate that anything is possible. For over the past two decades her philanthropic, hands-on support has helped turn hardworking individuals into successful business owners; providing them with step-by-step guidance on how to start a business, hire employees, manage a budget, select locations, and take advantage of marketing to realize their full earning potential.
The experience of being in an abusive relationship, both mental and physical, allowed her a keen sense for spotting those in similar crisis, and out of this has grown yet another community supportive enterprise at Walker's helm: the BE (Blind Eye) Foundation, whose mission and motto is to "BE the difference and not turn a Blind Eye to society." With the impact of her encouraging words and motherly guidance-often delivered through her sassy, tell-it-straight, southern style-she is using the BE foundation to launch ongoing, nationally aired PSA's that will weave a true picture of domestic violence-chronicling the cycle of abuse from male and female perspectives. Not only will her media campaign shine the light on often undiscussed areas of abuse, she will narrate solutions, encouraging a way out of victim-hood.
"I consider myself a motivator-not a motivational speaker. Everyone has a story. Everyone goes through trials and tribulations. I don't speak to or at people. I communicate and connect with them instead. I help others with good old fashioned advice-financially, socially, mentally, and spiritually. I motivate people to get up and achieve their goals, start that new business, go after that promotion. How to tell that woman or man you want to get to know them or how to leave that bad relationship. I've been there. I motivate people to stop making excuses, stop saying 'can't do', and I'm going to use all my experiences to show you how."
Katrina Walker has taken adversity and transformed her life into a true American success story. She now continues on her mission to help others find their own positive transformations.
Wednesday, July 1, 2015
Saturday, June 27, 2015
#1: Before Pre-launch: Start Planning Early
You’ll want to map out your launch strategy at least two months ahead, and most likely even earlier than that. Plan what types of launch material you’ll have available to share on social media to get the buzz going. You may also need tostart designing some of these materials.
If you have an online product, you can use some great freebies to help get people onto your list. Some examples of great freebies or launch materials include:
- Images and infographics: Think about designing several versions of your images so they’re size-optimized for each social site. Also, if you’ll be using them in a Facebook ad, make sure the images are 1200 x 628 pixels and comply with the20% text rule.
- Free ebooks, reports or white papers: These freebies could be part of your final product or something valuable that will promote the final product.
- Free webinar or other educational content: If you’re launching an online product, you may want to host a webinar, telesummit or some other type of live event. Plan when that event will occur and when you’ll start promoting it.
- Sale or discount period: If you’re offering an introductory price, figure out how long that will last and how many posts you might have around that promotion.
- Facebook contests: If you’re having a contest to promote the launch or new product, plan the timing and determine what type of contest will work best for you.
Develop images to use for Facebook ads and share them with affiliates and partners.
Write a variety of social media posts for you and your affiliates to use.
#2: Pre-launch: Build Buzz
To start building buzz and generating excitement around your product or service,post teasers about it. If appropriate, use both your Facebook page and profile to let your Facebook fans and personal friends know that something is coming.
Using video on Facebook to promote your launch will go further in the news feed. Make sure you’re creating a variety of content. You can see that this video post reached nearly 39,000 people and had over 8,000 views.
You can also give people a sneak peek into your process. Bathers Beach House in Australia started posting about their restaurant months before it opened. They shared the building process, gained the interest of potential diners and grew to over 4,000 fans before they even opened their doors. This led to a successful opening of their restaurant, and they continue to have high engagement and interaction.
If you have affiliates or promotional partners, consider co-creating material to launch the product, such as a webinar or live Q&A session. Gena Shingle Jaffe launched a legal course for entrepreneurs, and Natalie MacNeil had a perfect audience for the course. They co-created a webinar to give the audience some good tips and promote the online course.
#3: Launch: Keep the Excitement Going
Your launch phase may vary in length and never be truly over in terms of promotion, but you likely will have an end date for the biggest promotional push. Figure out what types of things you can do to keep the excitement going.
A Facebook contest is a perfect fit for continued promotion. Goorin Brothers, a boutique hat designer, launched a new hat and decided to involve their audience by naming the hat after one lucky winner. In addition they gave away five custom hats to the runner-ups. They spent $70 on Facebook ads and $30 on the Heyo app. The contest got 8,404 email entries and built up a lot of awareness around their hats and their brand.
You also need to have a Facebook ad planas part of your launch strategy.Consider focusing much of your ad budget on the pre-launch phase where you give away valuable content. But if you have a coupon or something special to offer, you can promote that with an ad campaign as well.
#4: Post-launch: Thank Your Audience and Assess Results
After the launch is over, make sure you thank your audience and your affiliate and promotional partners, and tell people what’s next. Let your audience know that they’re appreciated even if they didn’t buy from you.
You also want look at your analytics and do a little research on which techniques worked the best for you. Did the webinar you held convert the most sales, or was it something else? Where did your new subscribers come from and which social site drove the most sales? Learn from this launch so you can improve the next one.
Facebook can be a great place to get the word out about your new product or service. And affiliates can help you make it look like everyone is talking about your product. To do your launch right on Facebook and help your affiliates sell, keep the key points in this article in mind.
Friday, June 26, 2015
Merlin, the global digital rights agency representing 20,000 independent labels including the likes of Beggars Group, Cooking Vinyl, Domino, Epitaph, Kobalt Label Services, Merge, Ninja Tune, [PIAS], Secretly Group and Warp Records, has released its annual report.
The document, a selection of slides from which you can see below, highlights four clear trends from Merlin members – who make up around 10% of the global market:
- Independent labels have crossed a digital tipping point. For the first time, more than half of respondents report that income from digital services accounts for over 50% of their overall business revenues. For one in three, digital income accounts for over 75% of their overall revenues.
- Streaming/subscription income is driving digital growth. One in three respondents report that income from audio streaming & subscription services now accounts for over 50% of their digital revenue – up from one in five in 2014.
- Total digital revenues increased in 2014 for almost 75% of respondents.17% reported their overall digital revenues increased by over 50%.
- The majority of Merlin members report overall business growth. Despite a fall in download sales, 65% of respondents reported an increase in overall business revenues in 2014 (compared to 62% in 2013). Only 16% of respondents reported a decrease in overall 2014 business revenues, compared to 18% the previous year.
Merlin also reveals that it saw a 43% increase in year-on-year revenues (April 2014-March 2015) to $137.8m.
In March 2015 alone, audio tracks by Merlinmembers were streamed more than 2.5bn times – an increase of over 1bn from the same period last year.
Significantly, analysing over 9 billion audio streams (January-April 2015) usage ofMerlinmembers’ repertoire on audio streaming and subscription services was 35% higher on paid tiers compared to free ad-funded tiers.
86.6% of respondents stated that Merlinmembership was important to their business.
Thursday, June 25, 2015
Friday, June 19, 2015
Lethal wrote his first rap at the age of 12, and began recording in studios at the age of 16. This early beginning has molded him into a seasoned artist. Lethal started with a group made up of family members and close friends known as C.E.P. His first underground release came at the age of 18, and gained him significant notoriety from his peers on the local scene. After a long awaited interval between his follow up, Lethal seems to be more focused than ever. His sophomore mix tape entitled Time Served enjoyed only relative success, but after being gone for so long he seems to be regaining his form. Lethal recently teamed up to begin a label called Mob Life Entertainment with his fellow C.E.P. group mate Nino Black.
You may have seen him on YouTube videos of various local artists in Savannah called the C-Port ciphers. On these videos Lethal clearly demonstrates versatility and a ferocious flow. He also shot his first video for his highly anticipated single “Take Off”. Now trying to capitalize off of the momentum gained, he is working to release a project that will ensure him a top slot as one of the best. The future seems to be much more promising for the Savannah native.
Click here to hear the single
Thursday, June 18, 2015
National HIV Testing Day
From the Desk of Tishawn Marie
On June 27, 2015, in honor of National HIV Testing Day, Celestial Caring Enterprises and our client, Essence Bestselling Author, Tia Hines encourages you to get tested for HIV. HIV (human immunodeficiency virus) that causes AIDS.
The only way to know if you have HIV is to get tested. Many people with HIV don’t have any symptoms. In the United States, 1 in 7 people living with HIV don’t know they have it.
Even if you don’t feel sick, getting early treatment for HIV is important. Early treatment can help you live a longer, healthier life. Treatment can also make it less likely that you will pass HIV on to other people.
Am I at risk for HIV?
HIV is spread through some of the body fluids, semen (cum), vaginal fluids, and breast milk. HIV is passed from one person to another by:
Free HIV testing is also available at some testing centers and health clinics.
"HIV does not discriminate!" ~ Tia Hines.
For more information, please review our
June 2015 Newsletter featuring Tia Hines.
Photo Credit: Daniel Irvin