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Sunday, March 30, 2014

How Are People REALLY Discovering New Music? Some Important Numbers to Consider!

Found this great study that breaks down how people discover new music. At first glance, you'll quickly notice that AM/FM radio dominates with 35%, but if you really study the numbers there is more to learn. Here are a couple of key points we pulled from the data.

  • Radio has the biggest slice of the pie, but its still just a slice. A vast majority of people (65% to be exact) rely on sources outside of AM/FM radio to discover new music.
  • 35% of people discover new music through radio equal percentage can be reached by combining Word of Mouth (21%), Youtube (10%) and Facebook (4%). All of which are more accessible for an independent without a huge budget.
  • Many artists are sleeping on the power of Pandora which is a internet station. It trails Youtube by only 1%, but is a platform inherently built to help music listeners discover new music and doesn't require the added expense of producing a music video.
  • Twitter doesn't even show up on the list. Couple that with the recent shutdown of (a project started just a year ago to help Twitter users discover new music through Twitter) and one could assume that Twitter is not an effective medium for promoting new music.
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