Saturday, March 16, 2013
What Record Labels Are Looking For When Scouting Artists
So you have hot beats, your rhymes are on point and you even got major swag. What happens now? Is releasing ‘good’ music enough to get you signed?
Although much of the industry is revolutionizing how it does business, certain aspects of it have remained the same. Every act should be doing shows consistently and selling CD’s along with merchandise. That being said, stay up to date with approaching new ways to sell your music. Artists need to see forward-thinking movement. One example is, state-of-the-art mobile apps that allow you to charge your fans by credit card, on the spot! If they just want mp3’s, you can charge them right away and have a link automatically emailed to them to download your album. Selling units is of the utmost importance. Record companies want to see that you can move units without their help. The bottom line is, if you can’t sell records on your own, labels no longer have the interest nor the resources to sign and develop you.
Are you completely inspired by Drake and want to sound just like him? I didn't think so. However, does his sound subconsciously influence how you sound? There is an interesting balance that should be considered here. Record label A&R’s love to hear familiarity in acts they are scouting. However, don’t (by any means) be a copycat. Borrowing elements of the hottest pop music of the moment can be used sparingly, but incorporate your own unique approach! Yes you are an artist, so you may feel inclined to write music that defies genres and sounds like it’s from the year 2040. Just keep in mind that a good song is like a good meal. Most people who like pizza, may be apprehensive of trying a duck burger over their favorite pizza. The argument then becomes, who is your target audience? Yes, many people eat duck but statistically pizza is consumed by millions more (also due to availability, supply etc). In this case, we are talking about record label A&R’s. They don’t want to market and sell a duck burger, they’d rather take a pepperoni pizza, add a dash of duck to it and voila! It’s all about a balance of pop appeal, uniqueness and believe it or not, talent. Just remember, you shouldn’t be 10 steps ahead of radio, but make sure you are a good 2-3 steps ahead.
Social media is so unbelievably important to record labels considering signing a new artist. Immerse yourself into this invaluable tool now. There are so many different ways to expose your music on Facebook, Twitter, YouTube and other sites (including the 45,000 sites that will launch by the time I finish this sentence). Once you have a product, you must spend a large part of your day submitting your music to blogs. The exposure a positive blog review can get you, can help propel you to another level. One of the most effective online campaigns, comes in the form of viral videos. Shooting clips can be done on quite the budget nowadays, so explore this idea as much as your resources allow.
Always remember that networking is one of the most important aspects of your career in the music business. The corny record producer from your neighborhood that you don’t like? Keep in touch with him. He may launch a label, get a distribution offer from Universal and be looking for music like yours! You never know, one person could change your life. All things considered, you absolutely should never burn bridges in this business.
If you take into account the aforementioned details and combine them with talent, hard work and persistence, there’s no limit to what goals you can reach!