Lil Wayne chatted this week about trying something different in his approach to promoting his upcoming and possibly final album. In a recent interview with ESPN rapper Lil Wayne spoke about the connection of music and sports and the impact it had on his current promotion for Tha Carter V.
During the conversation Wayne talked about using athletes to promote his album.
“Carter V Season” was all Kobe. He came up with it. I saw that and thought, That’s dope as hell, so that’s what we’re calling the [album] campaign. I thanked him. Then we thought about Floyd.”
We knew Floyd had a fight coming up. So all eyes were on him. I have his number, so I had my homey hit him up: Can you put this video of Drake out, as a little tease? He did [on April 30]. And it worked. That s— was crazy. I told him I appreciate him. He said he’s down for whatever else. That’s Floyd — down for whatever.
The YMCMB captain stated that he believed music and sports were connected through the youth. “Music is youth, sports is youth, and to the younger players, music is their motivating force,” said Wayne.
Wayne continued the interview with speaking on his upcoming and highly anticipated album Tha Carter 5. He mentions that “growth and maturity” is what it all comes down to.
Still no release date for Tha Carter 5, but for now you can catch Wayne in the latest installment of his “Weezy Wednesdays” below.