We will be interviewing Ms Dia live on #Dagrahyndmusic.co 4/25
DIa has been with BLUE FLAME, a division of Bad Boy Worldwide Entertainment Group (BBWEG) since 2007, and is currently the General Manager. In this role, Ms. Simms oversees the strategic execution of all brands under the House of Combs – including CIROC Ultra Premium Vodka, Sean John fragrances and the Sean John clothing lines. She leads a team of 30 for the multi-million dollar enterprise, and has contributed to its exponential growth and expansion in recent years. Simms’ career began working for the Department of Defense (DOD) in an accelerated Contracts program that fast tracked stand out candidates. A natural negotiator, Simms excelled working closely with major defense contractors to ensure the maximum return on investments for DOD. After several years in the Defense industry, Simms decided that she wanted to move into a more creative industry. She became a Senior Account Executive for Clear Channel Radio, where she counted Sean John and Bad Boy records among her clients. Simms also worked as Pharmaceutical Sales Representative for GlaxoSmithKline, becoming the company’s top performer in the Northeast region. She eventually founded Madison Marketing Inc., an events management and promotions firm she established with two partners, serving major corporate clients such as Seagram’s, Appleton Rum, Nabisco and Dada Sportswear.
In 2005, Simms was solicited to work with Combs when a position for Chief of Staff of his executive office became available. Originally offered the position of Combs’ assistant, Simms accepted the position even though she had never been an assistant. In this role, she quickly rose to the challenge by swiftly proving herself invaluable to Mr. Combs. She was promoted four times in her first three years at Bad Boy and eventually took the reins of BLUE FLAME. Born in Monterey, California, and raised in Queens, New York, Ms. Simms holds a bachelor’s degree in Psychology from Morgan State University, and a master’s degree in Management with a concentration in Contract Management from the Florida Institute of Technology. Additionally, she is Level-II certified by the Defense Acquisition University.
Outside of work, Ms. Simms is active in the Network for Teaching Entrepreneurship, which provides entrepreneurial training for high school students, especially those from low-income communities. Also, Ms. Simms sits on the Board of the Women’s Employment Opportunity Project Inc. and volunteers at Brooklyn’s Grace reformed Church and Daddy’s House Social Programs. An embodiment of energy and dedication, Dia commutes to New York City from Atlanta weekly. She has homes in both Duluth, Georgia and North Bergen, NJ.