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Sunday, December 8, 2013

MARKETING AND PROMOTIONS





ADM offers music marketing opportunities for artists and record labels of all sizes. We specialize in reaching a captive audience of active music consumers in a high impact way on airlines, in movie theatres and in retail and restaurant chains.


GET YOUR MUSIC ON THE AIRLINES
 Our partners include Delta Air Lines, the largest airline in the world, and AMC, Regal and Cinemark, the top three theatre circuits in the U.S. We also offer music marketing opportunities in bars, gyms, and concert venues.

Your promotion starts with a hosted audio channel on all Delta flights for two months. Then, we add print and video value-adds that add up to multiple impressions each flight.



Our boarding music program promotes your music as passengers enter every Delta flight. We offer four featured tracks with a brief announcement to let passengers know what they’re hearing.

Number of flights: 31,412 average per month
Audience: 4,254,738 average per month


SKY MAGAZINE
All music is listed in a special column of Sky magazine with an iTunes tag. Sky is available on board all Delta flights, at nationwide retailers, and online.

Reach: 5,200,000 monthly readers



            

                

Number of flights:
42,540 average per 2-month cycle

Audience:
8,509,475 average per 2-month cycle

Passengers listenership: 5,000,000+
SKY MAGAZINE
We list all the music we feature on Delta in Sky magazine. In addition, short editorial blurbs with photos are available to increase your visibility! Plus, Sky magazine is now available on newsstands nationwide as well as online.
Audience (track listing): 7,600,000 readers per 2-month cycle
Audience (editorial): 3,800,000 monthly readers
AUDIO/VIDEO CROSS PROMOTION
We run :30 spots on the overhead video monitors that direct passengers to your audio channel.

Number of flights: 21,270 average per month
Audience: 2,990,763 average monthly passengers

BOARDING/DEPLANING BILLBOARDS

Rotating slides on video monitors promote your custom audio channel 72,000 times per day.

Number of flights: 31,412 average per month
Audience: 4,254,738 average per month






Full length music videos and high-quality artist profiles air on overhead monitors during the short-feature reel (with TV programming).

 
 



Our Cinema sounds™ network includes the biggest and best theatres: AMC, Cinemark, and Regal.

Promote your music in 46 states and 49 of the top 50 markets. Our network represents 74% of attendance in the top 10 DMAs.

Our audience is affluent, with a median HHI of over $69,000.* And they're typically younger, more educated, and more apt to spend money on leisure activities making them a highly sought-after target for music advertisers.

Our theatre network has digitized more than half of the U.S. DMAs, enhancing proof of performance, creative flexibility, production savings and High Definition distribution capabilities.

Total Screens: 17,062
Total Theatres: 1,370
Total Yearly Patrons: 700 million+



Audio plays before and after the movie in the auditorium and in many common areas of the theatre. Customize your promotion with an artist “shout out” or contest.   

Reach: 2.26-8.31 million per month















First Look is the largest digitally delivered, HD-capable cinema pre-show in the country, combining entertaining shorts with advertising targeted by movie rating.

Moviegoers remember ads in the cinema 1-1/2 to 4 times more than they remember the same ads on TV.*

Through a special arrangement with our theatres, we offer music advertisers a 50% discount off rate card.

Reach: 2.26-3.38 million per month

Did you know our average theatre patron spends over 10 minutes in theatre lobbies?* Nearly two-thirds of our patrons purchase concession items and our 42" plasma screens are a great way to reach them through a :30 TV spot or music video segment.




Reach:
2.26-3.38 million per month            




Promote your music 40 feet high on the big screen! Airs until 5 minutes to movie start time.  
Reach: 2.26-3.38 million per month





Our box office handouts are movie-specific! You pick the film that's the best fit for your target audience and we hand your flyer to moviegoers as they purchase their tickets.

Minimum quantity: 100,000



Showcase your artists and recordings to a captive audience of millions through the largest in-flight music marketing program in the world on Delta Air Lines, the largest airline in the world.

Our passengers are affluent, active music buyers who are receptive to learning about new music as they travel and relax. 61% of passengers enjoy our audio programming each flight!*






ADM can help promote your artist in bars, gyms, concerts venues, sports arenas and baseball stadiums.  Please email for details!






United Airlines - Music United




*IAG February 2012-December 2015

 


 


IF YOU TRULY WANT YOUR MUSIC TO GET TO THE NEXT LEVEL THAN PLEASE HIT US UP FOR PRICE QUOTE & SERIOUSE INQUIRES ONLY..

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