Music News Headlines - Yahoo! News

Wednesday, May 1, 2013

Wiz Khalifa is stepping into the world of business ventures again and flexing his entrepreneurship skills with a clothing and lifestyle brand named FRESHKO

It is a movement, lifestyle and stee with deep roots in graffiti, music, art and fashion. A few ways to describe our style, which we like to call stee, is smooth, timeless, relevant, classic, balance, versatile, strong, positive and universal. As Wiz said music, graffiti, art, skating & even dancing all fall under the same roof -skills- a way to express yourself, be apart of a team and put vision & knowledge of your craft out there to share with others. That is what we are building at Freshko, a skilled team.

The initial FRESHKO drop will include 300 pieces, 150 of which will be available at the brand’s unveiling tomorrow, May 1, while the remainder will be sold via the online store.

Taylor Gang member Berner and noteworthy fashion veteran Sketch, who helped develop and design Diamond Supply Co.’s identity with childhood friend Nick Tershay, are assisting the Pittsburgh native’s efforts, which he describes as “above and beyond your average clothing line.”

Fans in the Los Angeles area should check out the FREHSKO in-store event held by Wiz, Berner and Sketch at Tradition, located in the Beverly Center in 4PM pacific standard time, May 1.

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