Founder + CEO
ChazBo Music, LLC
Industry Blog:
www.daeboganmusic.com
Dear Friends:
It has been over two years since I began envisioning what has become ChazBo Music and ChazBo Bridge—a solution to help promote independent artists and showcase independent music to an audience of music lovers across the United States.
Over the past two years, we’ve successfully registered nearly 700 independent content owners—independent labels, artist management firms, and unsigned artists—in over 15 countries. We’ve established content partnerships with several millennial targeted media companies and we’ve partnered with over a dozen outlets reaching over 150 million music lovers across the United States. From Shiekh Shoes to Shmek U, we’ve garnered strategic non-traditional exposure opportunities for independent music in retail stores and malls, and established deals to reach over 45 million students on 185 college campuses and smart devices. To date, we’ve delivered over 1 million hours of music video content to the American public through our outlet partners and proprietary network.
Earlier this year, our video distribution prototype platform ChazBo Bridge was selected by The Recording Academy as a member benefit to GRAMMY® members, making it the first service of its kind to join the esteemed program. And recently we were honored to curate and host a panel on the business of music videos at The Los Angeles Film School.
All of this has been achieved by word of mouth, an eager lean team and no traditional funding.
ChazBo Music has been in research and development mode for the past two years. During our R&D, we’ve heard from content owners and consumers, we’ve tested ideas, and we’ve seen what could and doesn’t work. We believe that during this time we’ve identified innovative ways to support independent music and help independent artists earn extra income while generating exposure for the independent music community. But to reach this potential we must take a step back.
Now is the time to exit this phase of R&D and begin building the ChazBo Music service and ChazBo Bridge platform that we envision. After careful deliberation we have ultimately decided to take a step back. To build a bigger and better suite of products we must gather what we’ve learned about content creators, evaluate the user and service experience, and better frame our niche position within the music industry. And most importantly, we need to align our core business and growth objectives with the financial backing that will provide us the freedom and foundation to make all of this possible.
Therefore, effective July 31st, 2014, ChazBo Music will cease operations and enter stealth mode. All previously scheduled video distributions to oulet partners and content owner campaign launches will take place as scheduled through the end of July. As of August 1st, no new videos will be accepted from content owners, no video campaigns will be launched to the ChazBo Music network, and no video distributions will be made to any outlet partner.
Over the next few months, our goal is to re-imagine the big picture, make a lot of changes, and build and launch a robust product and kickass service that will make the independent music community proud. And we hope to work with each and every one of you who’ve been with us through these two years of R&D.
Thank you for your business and for trusting us with your content. And thank you for being a part of something cool, something different, and something passionate.
Sincerely,
Dae Bogan
Founder and CEO
ChazBo Music, LLC
www.chazbomusic.com
Industry Blog: www.daeboganmusic.com
No comments:
Post a Comment