Pepsi Announces New Visual Album Dedicated To The Game Of Football
Posted by Ron Fisher
Today Pepsi announced something special. The soft drink manufacturer is presenting to the world the Pepsi Beats of the Beautiful Gamealbum. The new visual album celebrates the international sights and sounds of football. It is an exclusive collection of 11 songs accompanied by short films that capture the international spirit, sights, and sounds of the world’s most popular game.
The visual album combines today’s rising and chart-topping musical artists with award-winning directors to showcase the intricately intertwined influence and power of music, film, and sport. The Pepsi Beats of the Beautiful Game includes a roster from around the world including Kelly Rowland, Janelle Monáe, Rita Ora, Don Omar, Santigold, Timbaland, R3hab and Jetta alongside regional favorites Pearls Negras (Brazil), Jolin Tsai Yl-ling (China) and Hassan El Shafei (Egypt).
The artists’ will serve as the foundation for these 11 short films and the directors will build on the songs. The crew of dynamic directors includes Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers among others, whose accompanying short films tell a story inspired by each song.
“I was immediately attracted to ‘The Game’ because I can identify with its theme of overcoming challenges and finding your voice. It’s a very important message and I’m honored to partner with Pepsi on a project that brings the worlds of music, sports and film together,” says Kelly Rowland. “As an artist – and a huge film and sports fan – it’s been an incredible experience.”
The complete 11-track Pepsi Beats of the Beautiful Game album, distributed by Caroline, drops June 9th internationally and June 10th in the U.S. Beginning today, the album is available for pre-sale on iTunes.
The full track list includes:
Janelle Monáe, “Heroes,” with filmtrack by TheYoung Astronauts
Don Omar, “Pura Vida,” with filmtrack by Jessy Terrero
Rita Ora, “I Will Never Let You Down (Switch Remix),” with filmtrack by Diego Luna
R3hab feat. Eva Simons, “Unstoppable,” with filmtrack by Idris Elba
Kelly Rowland, “The Game,” with filmtrack by Spike Lee
Santigold, “Kicking Down Doors,” with filmtrack by Andy Morahan
Timbaland staring Rachel Assil, “Whoever We Are,” with filmtrack by The Kolton Brothers
Pearls Negras, “Guerreira,” with filmtrack by Cine Favela
Jolin Tsai Yl-ling,“Now is the Time,” with filmtrack by Cai Yiqi
Hassan el Shafei, “Ahlam Men Gedial”
The first single released is a beautiful song titled “Heroes” by Janelle Monáe directed by Young Astronauts. The single makes it debut today and Hip Hop Enquirer has it here for you. Check out the video and visit www.pepsi.com for more information.