Maroon 5 is a superstar band that has employed audience engagement tactics throughout its career, most notably with The Daylight Project. The band released their hit single “Daylight” on their album Overexposed in 2012. Later that year, Maroon 5 announced The Daylight Project, a collaborative effort with their fans to create a music video to accompany the track. Fans were invited to submit videos expressing what they love and hate in life and give them a chance to share their life story with the world. The final product, a nine-minute music video directed by Jonas Akerlund, featured fans covering “Daylight” and conveying aspects of their lives. This project allowed fans to speak from the heart about what was important to them and within the first 24 hours after release, the co-created video generated more than 500,000 views and has now gone on to earn more than 17 million views.
The Daylight Project is also a perfect example of how the band bridged the so-called “fourth wall,” the perceived gap between the superstar members of Maroon 5 and their audience. Often, superstar bands tend to limit interactions with their audiences other than from the stage high above the arena floor. Popular bands often seem inaccessible, making their fans feel as if they are viewing the band from a distance. While an artist’s active use of social media can help reduce this perceived gap, The Daylight Project provided a creative option to involve Maroon 5 audiences in helping the band create new art. The band’s fans felt included and appreciated when asked to participate in the creation of a music video for “Daylight.” And while the attention that The Daylight Project got was in part due to the high profile Maroon 5 already had, any artist can borrow the strategy of asking their fans to comment on something that the audience finds important or meaningful and then incorporating the fan-generated content into a new work. Maroon 5 demonstrated an imaginative course of action to include audiences!
Fox has announced that Empire, arguably the biggest hit show of the year, will be expanding going into season two this fall.
Empire took television by storm with season that had people all over America glued to their televisions to see Lucious and Cookie’s weekly antics. The makers of empire have announced that season two will expand from 12 to 18 episodes and will be split into two parts; one for the fall and one for the spring.
In addition to the extra episodes Alicia Keys, Lenny Kravits, and Chris Rock will join the cast of Empire as guest roles. Neyo will also be joining the squad by helping to produce some original music for season 2.
It looks like Empire is gearing up to top its last season and more stars may be added to the lineup before season 2 premieres later this year.
Boosie Badazz has just released another track from his forthcoming album “Touchdown 2 Cause Hell.” Since his release from prison last summer, Boosie has consistently dropped hot music. In the fall, he released a mixtape called “Life After Deathrow’ and appeared on many featured singles.
Last year the Baton Rouge rapper sat down with HHE’s Dennis Byron (EIC) and spoke about his time in prison and what the future holds for his career. That interview garnered close to a half million views making it one of hip hop’s best interviews.
On “All I Know” featuring PJ, Boosie Badazz shows off a brighter side to him, while using money as a shield against anything negative like haters and rats.
“While y’all criticizing’ my name, I’m on a camel in Dubai/If they say ‘sky’s the limit,’ guess what, then I’m the sky/Real music, I ain’t gotta lie, tears of joy run down my eye/You hatin’ a nigga who come from nothin’, my nigga I ain’t surprised.”
This is a brand new record from Project Pat called "Wanna Get High" featuring Wiz Khalifa and Joe Simpson. We've given you both the clean and dirty versions. This is a World Premiere of the song so make sure you download it exclusively right here. If any of you DJ's need drops send your scripts to cheezndope@gmail.com
If you are a singer songwriter or even a musician, one of your main dream is to sign a record deal with a record company independent or major to make the world listen to and buy your music . But do you really know what is a Record Company, and what they do as business??.
Before you approach a record label you must understand how a Record label is working as ” Business” in the wordsRecord label you have ” Record” and ” Label”, the word ” Record ” mean the recording of a music and voice of an artist, and ” Label” is the name of the company.
Sony , Emi, Warner, Universal are Record Labels (but Major because they are big corporations).
So what is the business of a record label ? :
Sign and invest in Artists
Market, promote Music and Artists
Sell music and live performance
Those are the main points I am going to emphasize on.
**You have independent and major record label.
Independent Record label mean that they do not depend on the Major labels to do business they do it themselves.
An single artist on its own can register himself/herself as a “record label” but that does not mean he/she has all the time the finance, the connection (contacts) and structure to Market, Promote on the national basis .
So if you want to be part of your friend record label that mean you will be an artist signed on the name of your friend’ company (label) and your friend will use what he/she has most of the time (internet) or whatever connection he/she may have to market and promote and sell music online and then together you can approach established record label to go to an higher level and try to have a record deal.
The major label are big corporations which have the networking (contact) and finance to market and promote an artist on a national or internaltional basis. They can invest higher amount on an artist in this case they are considerated as investors (bank) which give the artist a loan that the artists will take back from sell and everything your music and name can sell..
The Business of the Record Label
Sign An Artist = Invest Money in an Artist.
When a record label sign an artist is not only to give the artist a document (contract to sign) but the artist become a project for the record label: an financial Investment and asset (that can make them make money) They own your music master (copyright) or everything they pay for except if you have purchased yourself.
An Financial Investment means in simple words, they will spend money for your recording, promotion, marketing to make you sell your music and you as ‘’Artist’’. An Financial investment is also a risk for a record label if they sign an new artist they want to recoup what they had invested.
If a Record label decide to invest money in an artist is because they can see your potential as an ‘’Artist’’ but the most important they can see that you can sell and there is a market there for you as an ” Artist”or they can create a concept with you (a product) to enter this market or you reply to a demand in an existing music market.
Investing in music is the core mission of record companies,” says [IFPI] boss John Kennedy. “No other party can lay claim to a comparable role in the music sector. No other party comes close to the levels of investment committed by record companies to developing, nurturing and promoting talent.”
A record label is not here to make you enjoy yourself on the stage but they are there to make money with your music and you as an ”artist”. So be aware about this..So have a mind of businessman when you approach them.
**Relation between Record Label and Artists
When you ask artists what they think about record labels they always put down the records label because of what they have heard about artists’ bad experience but they do not make an effort to understand what a record business is and what to do when they approach them.
Understand the business is the key to understand how to approach a record label and deal with them.
**How to attract the Attention of A Record Label?
Be prepared:
Work your Artist Profile (image, lyrics, music, concept) read my post about this.
Make a buzz with your music online and on live. (The record label must hear about your music and yourselves via radio, magazine, press, and more) Your Artist name and music must be everywhere online and present in your music genre local Market.
Have a real fan base (read my post about this)
Make your proof:
Do all you can to sell your music and keep the records (your sell online or physical or live music tickets)
Do a Market Research
Make a research about record labels and choice the ones you want to work with (independent or major) and think about why you want to work with them ?
Analysis how they market and promote their artist and what is the results in terms of sell.
Case Mr Chimpunk must he go to major or independent label?:
Choose the record label which sign artists which does the same genre of music of your music or/and looking for original talents.
If your music is special and original (out of the box)
Make sure that there is something in you as ‘’ Artist’’ that will interest the record label. (sell and market opportunity ect) think business.
Check how many artist they have signed in the month, year, in the past and who are they?
Analysis how they promote and market their artist (marketing strategies and check the results in terms of sell.)
**Have professional creative Promotions tools
Your Myspace, website, blog, facebook ect.. Make them creative and in a way to sell them to the record label. (you are a product which must convince and impact those who listen to your music and read about you )
Have a Strong Fan base (real fans who love your music not just pass buy)
**Remember you are a ‘’product’’ Sell Yourself!.
Learn how to sell yourself and your music as a ” product”
Your lyrics, yourself (personality), your image all is a ”product” in itself.
Think Strategy:
Ask yourself How to get to the music industry and be signed by a record label..do i have to choose the normal way (send music, cd) or by ways related to the music industry which lead to a record label for example Lady gaga start as a songwriters.
If A record label decide to sign you now you have to have a lawyer to read the contract (if you can afford it) or someone who can help you to understand the contract and know about music business. Do not forget to know about Copyright and publishing business too.
Signed to Miami's key influencer in the music industry-Slip N' Slide Records-the star is diligently working on elevating her craft. With support from fellow label associates, Trina and Sebastian Mikael, Teenear is destined to share her voice with the world. Amazingly at the age of 18, the Miami native's powerful vocals possess an unmistakable reverence for the iconic songstresses who have previously laid the groundwork in pop and soul music. Her voice is undeniably a sound for sore ears. Teenear's sound embodies real, down to earth, feel good music. The upcoming R&B songstress debuted her single "Friday Night" featuring popular hip-hop heartthrob Sage The Gemini at The Court of Dreams celebrity basketball game at the American Airlines Arena earlier this year where she rubbed elbows with some of today's great R&B artists. Check out Teenear's new single, "Friday Night", featuring Sage the Gemini now! DJ's, thank you for your continued support by adding to your playlists!
A tall, lanky and twinkle-eyed African-American actor with wonderful onscreen charisma, Antonio Fargas has been appearing on stage and screen for nearly 40 years.
His film debut was in Shirley Clarke's The Cool World (1963), a gritty, uncompromising tale about African-American youth growing up in Harlem, New York. He then made his acting presence felt in many "blaxploitation" films of the early 1970s, including the classic Shaft (1971), the Mafia flick Across 110th Street (1972), the ultra-violent Pam Griervehicle Foxy Brown (1974) and the classic tale of Huckleberry Finn (1975).
Around this time ABC-TV executives were looking for a capable actor to play the role of golden-hearted street informant "Huggy Bear" on Starsky and Hutch (1975), and Fargas scored the role with which he is most closely identified. His career continued to flourish after "Starsky and Hutch" wrapped up after four years, and he has appeared in over 50 movies to date, many TV shows and numerous stage productions. He has played a 90-year-old witch doctor in "The Great White Hope", was in Melvin Van Peebles' "Ain't Supposed to Die a Natural Death", and appeared in productions of "The Rainmaker", "The Emperor Jones" and "Dream on Monkey Mountain". A strong advocate of the strength and diversity of African-American culture, Fargas holds positions on the boards of Rhode Island's Langton Hughes Center for the Arts and The Martin Luther King Center of Newport.
